Developing Your Company’s Web Site

Developing Your Company’s Web Site
Building a successful company Web site is a major effort requiring lots of time, talent, and
dollars. You will have to choose a domain name, find a host, design your Web pages, and then
figure out how to drive traffic to your site.
Choosing a Domain Name
Your first task will be to choose, research availability for, and register a domain name for your
Web site. Your domain name is the descriptive name you choose for your site combined with one
of the common extensions (.com, .net, .org, etc.).
Most companies use their company name or a name that is descriptive of their products or
services. Dot-com is the most desirable extension for a private business, followed by dot-net.
Dot-org signifies an organization. Other extensions are particular to schools, government
agencies, etc.
When you have decided on the domain name you would like for your company’s Web site, you
will have to research the name availability and gain ownership of the name for a period of time by
registering it with InterNIC for a modest fee.
There are several sites that you can use for this service. Among the most frequently used are
http://www.networksolutions.com and http://www.register.com