Components of a Successful Multi-Media Business Strategy

Components of a Successful

Multi-Media Business Strategy

Marketing - Traditional (Offline) + New Media (Online)

Identify ambition market(s).

- Demographics

- Psychographics

- Alcove bazaar specifics

Research/assess competition.

Assess industry trends.

Conduct bazaar research.

- questionnaires

- focus groups

- surveys

Create packaging/image.

Determine appraisement strategy.

Create branding/image strategy.

- logo

- slogan

- pitch

Develop chump database assessment.

Identify co-marketing opportunities.

Design alternate business strategies.

Evaluate capability of all

components of the business plan.

Identify online ambition market(s).

- Online demographics

- Online psychographics

- Online alcove bazaar specifics

Research /assess competitors’ websites.

Assess online industry trends.

Conduct bazaar research.

- e-mail questionnaires

- online focus groups (structured chats)

- online (website) surveys

Mirror branding/image online.

Design online chump database

assessment.

Merge online/offline database analysis.

Identify online co-marketing opportunities.

Identify links to/from added websites.

Evaluate capability of online marketing.

Sales – Traditional (Offline) + New Media (Online)

Refine the sales pitch.

Design and book all sales materials.

- Brochures

- Pamphlets, folders

- Stationery, business cards, etc.

- Catalog

- Promotional flyers, other

Create absolute mail campaign.

Instigate viral marketing.

Determine the online sales pitch.

Design/implement the website.

- Introduce the company

- Define products/services

- Identify added agreeable needs

Register with chase engines.

Create an e-mail business campaign.

Create associate programs.

Create viral business opportunities online.

Figure 17.1 – folio 1

Chapter 17 / Bazaar Your Business 157

Sales Incentive/Promotions (Offline) + New Media (Online)

Create in-store campaigns and mailers:

- banknote aback coupons

- discounts/coupons

- appropriate anterior offers

- chargeless samples

Design sweepstakes and contests.

Identify give-aways.

Identify barter appearance opportunities.

- actuate akin of involvement

(exhibitor vs. attendee)

Create campaigns on the website and via

e-mail for:

- banknote aback coupons

- discounts/coupons

- appropriate offers (ex: chargeless shipping)

Design online sweepstakes or points

programs

- example: credibility for common web

shoppers)

Identify give-aways (e.g., as a acknowledge you

for commutual a website survey).

Advertising – Traditional (Offline) + New Media (Online)

Determine if an announcement agency

should be hired.

Determine placement, frequency, and

prices for anniversary of the afterward options.

- Television (network, cable)

- Radio (national, local)

- Book (newspapers, magazines, trade

journals, bulletins, chicken pages,

newsletters, etc.)

- Extreme announcement (billboards,

buses, blimps, etc.)

- Added (event signage, t-shirts, pointof-

purchase signs, etc.)

Identify opportunities for advocacy (of

events, programs, materials, etc.).

Determine if an announcement network

should be hired.

Determine placement, frequency, and

prices for anniversary of the afterward options.

- Banner ads (vertical, rectangle,

click thru)

- Aperture advertising

- Vortal (vertical portal) advertising

- Online newsletters, newspapers

- Interactive television

- Absolute TV

- Links to/from

- Advertorials on added websites

Identify opportunities for online

sponsorships (of Web events, of

portions of a website, of online

newsletters).

Figure 17.1 – folio 2

Components of a Successful Multi-Media Business Strategy

158 18 Steps for Starting Your Business

Public Relations – Traditional (Offline) + New Media (Online)

Determine if a accessible relations agency

should be hired.

Conduct appointed contest for

public/niche:

- workshops

- accessible house

- seminars

- celebrations

Arrange for:

- accord in added contest (special

lectures, speeches, workshops)

- bedfellow appearances (radio, television,

guest columnist)

- interviews (print)

Identify affiliation and accommodating events

for claimed and banking contributions.

Determine if the accessible relations

function should be outsourced.

Arrange for online events:

- appropriate bedfellow able chats

- consistently appointed babble groups

- community-building activities

- bulletin boards

- website advertisement of offline events

Arrange for bedfellow appearances on other

websites:

- babble groups

- bulletin lath (ask the expert)

- interviews (in online newsletters,

magazines)

Networking – Traditional (Offline) + New Media (Online)

Identify groups, associations,

organizations and conferences:

- your bounded community

- barter associations

- business organizations

- able groups

Determine akin of captivation in each:

- join

- seek a administration position

- appear meetings/events only

Identify online networking opportunities

to participate in:

- babble rooms

- bulletin boards

- able affiliation websites

- other

Establish approved e-mail acquaintance with:

- accepted clients

- -to-be clients

- business and able associates

Figure 17.1 – folio 3

Components of a Successful Multi-Media Business Strategy