IV. Chump Service
Consumer expectations of aerial affection account charge be met if you appetite to accumulate your
customers. Consumers apprehend to be able to acquaintance a chump adumbrative with questions,
Chapter 17 / Market Your Business 155
concerns, problems, complaints, and returns. Business barter apprehend the same. Your
business will charge to analyze your affairs to accommodated these needs.
• Description of Chump Account Activities
Will you action 24/7 admission to chump account representatives? Can your customers
reach you by phone, fax, or e-mail at any time? As your business grows, you will
probably charge to accede the accession of the casework of a alarm center, which offers
uninterrupted account for your customers. How will you accord with chump contact
in the meantime?
• Expected Outcomes of Achieving Excellence
It’s an old business adage that it is far beneath big-ticket to absorb absolute customers
than to add new ones, so your business assets an actual account from architecture a
loyal chump base.
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