Marketing Musts
2. Know Your Niche
Describe your barter in detail. In accession to demographic data,
consider psychographic issues:
• hobbies
• disposable income
• leisure activities
• memberships
• vacations
• ancestors status
• added affairs information
What added advice should you access about your customers?
How does this advice accept an appulse on your business strategy?
• Marketing
• Sales
• Advertising
• Public Relations
• Networking
Figure 17.3
“Know Your Niche” Worksheet
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