Books

Books

Avdvani, Asheesh. Investors in Your Backyard: How to Raise Business Capital From the People

You Know. Berkeley, CA: Nolo Press, 2006

Bangs, David. Non Profits Made Easy. Irvine, CA: Entrepreneur Media, Inc., 2006.

Clifford, Denis and Ralph Warner. Form a Partnership. Berkeley, CA: Nolo Press, 2006.

Coveney, Patrick. Business Angels: Securing Start-Up Finances. New York: John Wiley and

Sons, 1998.

Elias, Stephen R. Trademark: Legal Care for Your Business & Product Name. Berkeley, CA:

Nolo Press 2005

Godin, Seth. Bootstrapper's Bible. Chicago: Dearborn, 1998.

Gompers, Paul and Lerner, Josh. The Venture Capital Cycle. 2006.

Hupalo, Peter I. Thinking Like An Entrepreneur. W. St. Paul, MN: HCM Publishing, 1999.

Levinson, Jay Conrad. Guerrilla Marketing With Technology. Addison Wesle. 1997.

Lipman, Frederick. Financing Your Business with Venture Capital. Prima Publishing, 1998.

Metrick, Andres, Venture Capital and the Finance of Innovation. 2006.

Norman, Jan. What No One Ever Tells Your About Marketing Your Own Business. 2004.

Ogilvy, David. Ogilvy on Advertising. New York, NY: Random House.

Pakroo, Peri H., Starting & Building a Nonprofit: A Practical Guide. Nolo Press, 2007.

Pinson, Linda. 18 Pasos para Desarrollar tu Negocio. Tustin, CA: Out of Your Mind…and Into

the Marketplace, 2008.

178 18 Steps for Starting Your Business

Pinson, Linda. Anatomia de un Plan de Negocio. Tustin, CA: Out of Your Mind…and Into the

Marketplace, 1998.

Pinson, Linda. Anatomy of a Business Plan. Tustin, CA: Out of Your Mind…and Into the

Marketplace, 2007.

Pinson, Linda. Keeping the Books. Chicago: Kaplan Publishing, 2007.

Pinson, Linda and Jerry Jinnett. Steps to Small Business Start-up. New York: Kaplan, 2006.

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs,

Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. 2007.

Steingold, Fred. The Complete Guide to Buying a Business. Berkeley, CA: Nolo, 2005.

Steingold, Fred. Negotiate the Best Lease for Your Business. Berkeley, CA: Nolo, 2005.

Tiernan, Bernadette. E-Tailing. Chicago: Dearborn Trade, 1999.

Tiernan, Bernadette. The Hybrid Company. Chicago: Dearborn Trade, 2001.

Wheeler, Alina. Designing Brand Identity. 2006.