Marketing Musts 4. Set Prices for Profits

Marketing Musts

4. Set Prices for Profits

How does your present appraisement anatomy analyze to your competitors?

(Equal to, More than, or Less than)

Have you covered all of your costs to aftermath this artefact or provide

this service, considering:

• Materials

• Labor

• Overhead expenses

• Shipping costs

• Handling costs

• Storage

For casework you provide, what are the advantages and disadvantages of

the afterward appraisement structures:

• Hourly announcement rates

• Activity by activity estimates

• Monthly accommodation structure

What is your amount floor? Ceiling?

Figure 17.5

“Price for Profits” Worksheet