Direct mail

Direct mail. Direct mail questionnaires can be bargain if you accelerate out

enough to booty advantage of aggregate mail prices, but the acknowledgment ante are usually

less than 5 percent. To access your acknowledgment rate, try these ideas:

• Include a nice letter that explains what you are attractive for and why.

• Keep your questions short.

• Limit the breadth of the check to two pages.

• Address the letter to a person, not “occupant.”

• Address the belletrist by duke (tiring yes, but additionally effective).

• Include a self-addressed, formed acknowledgment envelope.

The capital costs of this adjustment chronicle to press the awning letter and

questionnaire, envelopes, postage, and the after analysis.