This is the affection of your plan. In it, you will call absolutely what your
business is activity to be and how you anticipate it proceeding. This area will
contain:
• A description of your artefact or service. What is it? How is it different?
Why will bodies appetite it? Why isn’t addition abroad accomplishing it? What
kind of accessories will you need? Do you accept or can you get a
patent? The affair you charge do is put yourself in a abeyant investor’s
place and ask yourself what he or she would charge to apperceive afore investing
in your business.
• A description of your business. Is this a broad business, retail,
professional, or what?
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