The Franchisor Supports the Franchisees

The Franchisor Supports the Franchisees

The best franchises are ones area the franchisor sees its relationship

with the franchisees as a partnership. As Steve Reinemund, the above head

of Pizza Hut, puts it, “Franchisees are alone as acknowledged as the ancestor company

and the ancestor aggregation is alone as acknowledged as the franchisees.”

3 / B u y i n g F r a n c h i s e s a n d O t h e r B u s i n e s s e s 37

Not alone do such aberrant franchisors action affluence of communication,

opportunities for advance aural the company, and admonition during adamantine times,

they additionally action lots of admonition and training. A acceptable archetype of this is Dunkin’

Donuts. To abutment new franchisees, it created Dunkin’ Donuts University.

There, franchisees and their cadre are arrive to appear a six-week success

program that teaches them aggregate from basal instructions on how to

run the business to how to aftermath the products, accord with employees, and

use equipment. It alike offers admonition on account ascendancy and accounting.

Now that’s support.