Your Logo

A logo is one of the aboriginal things you charge to actualize because it will be

used on your letterhead, business cards, and added documents. It will distinguish

your company, set a tone, and advance your adapted image. A logo can be

a attribute (the Nike swoosh), a clear estimation of your business name

(Yahoo!), or both. Either way, it needs to back the accent of your business.

In that sense, it is not clashing allotment your business. You appetite a logo that exemplifies

who you are and what it is you do.

When creating a logo, you accept two options: you can do it yourself or

hire addition to do it for you. If you adjudge to architecture your own logo, you will

need a software affairs that offers graphics, blow art, and photographs that

can be congenital into your logo. It is important that you not use any material

that is copyrighted in your logo design.

If you can allow to appoint addition to actualize a logo for you, do it. Prices

vary widely; you can apprehend to pay anywhere from $100 for a cartoon student

to $10,000 for a acclimatized pro. While such aerial fees can be scary, remember

that a acceptable logo can aftermost for 20 years (or more, if you are lucky),

which makes a acceptable logo a bargain.

You can acquisition a great, chargeless logo architect at .

Also accede authoritative a byword allotment of your logo. A acceptable business motto

should bound and memorably back the aspect of your business. And like

your logo, your business byword should be simple and should actualize your

business. For example:

• Avis: We Try Harder

• Burger King: Accept It Your Way

• BMW: The Ultimate Driving Machine

Once you accept your logo (or logo and motto), it is time to alpha putting

it on your business items—your brochures, business cards, and stationery.