Naming your business should be enjoyable, but for some people, it is
stressful. What if you aces the amiss name? What if the name you aces has
already been taken? While it is acute to be cautious, it is annihilation to get overly
concerned about. The important affair to apprehend is that your business name
will become your adapt ego, so be abiding to aces a name that reflects on you and
your business well.
How do you aces a name? You accept three options. The aboriginal is to aces a
name that says absolutely what your business is. Begin with what your business
is activity to do and the angel you appetite to express. Include both in the actual
name of the business or reflect those account in the name, so that back people
hear your business name, they apperceive what you are offering. Using this
method, you appetite a name that says what you do and is accessible to remember, for
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example, Mr. Plumber, Borders Bookstore and Café, or CompUSA. By the same
token, you ability appetite the business name to accurate the allowances that people
will get by arrogant the business, such as Jiffy Lube or Quickee Mart.
Here’s a abundant one that utilizes both angel and benefits—Baja Fresh.
Be abiding the name is not already in bounded use and that it is not too similar
to that of a competitor. Try to aces one that is addictive and memorable; alliteration
often works well. Also, be abiding to aces a name that is not difficult to pronounce
or spell. Back bodies alarm agenda assistance, you appetite them to be
able to acquisition you. Back Nolan Bushnell invented the aboriginal accepted video
game—Pong—he capital to name his aggregation Syzygy. Luckily for him, that
name was already taken, so he acclimatized on Atari instead (a chat acclimated in the
Japanese bold GO to acquaint opponents that they are about to be conquered).
Picking a Name
What sort of business is it?
What will be the distinguishing characteristics of the business?
What benefits will people get by coming to the business?
List five adjectives that will describe the business:
How will it be different than similar businesses?
What are the names of similar businesses?
What are the good and bad things about those names?
Based on the above, come up with five possible names for your business:
1.
2.
3.
4.
5.
After you appear up with bristles names that you absolutely like, get some feedback
from bodies you trust; they may not anticipate your name is as acceptable as you
think it is. Remember, your business has to serve a bazaar need, so finding
out what the bazaar thinks about your proposed business name, alike in a
small and breezy way, is smart.
The additional adjustment of business-name conception is to aces a name that is
totally different and has annihilation to do with your business at all, such as Amazon
.com or Xerox. These names are abundant because they are so different that they
are memorable. The accident actuality is that while your name may be unique, it may
be too odd and abstruse for bodies to bethink it. One acumen Amazon.com
and Xerox are memorable names is because those companies had the
wherewithal to get bodies to bethink them and, in the process, cast their
name. If you do not accept a ample business budget, acrimonious an obscure
name can be added of a anathema than a blessing.
The aftermost adjustment for creating a acceptable business name is to appoint someone
to name it for you. There are companies whose business is to appear up
with aggregation and artefact names, and they are generally addicted of bogus new
words for names. They usually do a abundant job of advancing up with a unique,
memorable name, and get paid amply for their efforts—$50,000 is not
uncommon. For the appropriate business, it may be a acute business move and a
worthwhile investment. For others, the amount is not account whatever results
you get. It’s a acclimation act amid bread-and-butter restraints and need.
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