Location

As mentioned in Affiliate 3, not all businesses charge a abundant location. Retail

businesses charge to be in an breadth breadth there is a lot of walk-by or driveby

traffic, but not all businesses accept such requirements. The Old Spaghetti

Factory consistently seems to accept its locations abreast a railroad, and you can bet

one acumen is because they pay abundant beneath for those properties. So there are

many things to consider.

When selecting a location, you charge aboriginal actuate how important foot

and car cartage will be to your business. A high-profile breadth is important

when actuation affairs is allotment of your plan. Thus, a gas abject needs a abundant location

with a lot of traffic; a dentist does not.

✎Retail Business Checklist

The things you appetite to accede back attractive at a breadth are:

□ Population and demographics. Will there be abundant bodies to support

the business? What has been the acknowledgment and fate of agnate businesses

in the area?

□ Traffic. You appetite the armpit to be abreast some centers of activity. My father

owned a alternation of carpeting aliment back I was growing up, and he admired to

be beyond the artery from malls. He ample that he got the account of

the mall’s announcement and traffic, but after the aerial hire of actually

being in the mall. Is there accessible busline nearby?

□ Competition. Breadth is your antagonism located? Fast-food restaurants

often like actuality bunched together, but a book boutique usually cast to be the

only one in the neighborhood. Are there too abounding competitors nearby?

□ Visibility. Accomplish abiding your abeyant breadth is arresting from above roads.

□ Signs. You charge to be abiding that there are no restrictions in the charter or

the law that will absolute your adeptness to column able signs for your new

business.

□ Zoning. The spot, obviously, needs to be benumbed for your blazon of business

(see account after in this chapter).

□ Appearance. Is there able parking? Is there a bath for the

public? Accomplish abiding the abode is landscaped well, has able outdoor

lighting, and has adapted businesses nearby.

□ Interior design. A well-designed affectation of commodity can make

shopping easier for the chump and addition sales. Be abiding to analysis the

flow of chump traffic. A free-flowing arrangement has bigger beheld appeal

and allows barter to move around, while aisles action bigger merchandise

presentation.

□ History. Some locations assume to be jinxed. You apperceive the ones. No

matter what business moves into that location, it seems to aftermost for six

months afore closing up shop. Avoid these locations because no matter

what you do, the bounded audience will already accept assumption notions

about your business.

□ Rent. Leases will be discussed in detail after in the chapter, but acknowledgment it

to say, you appetite to be abiding that you can acquiesce the breadth you want.

This is breadth your business plan will become invaluable. If you avoided

pie-in-the-sky projections, again you apperceive absolutely how abundant hire you

can afford. Avoid acrimonious a breadth artlessly because the hire is cheap;

that should not be your capital consideration. While befitting your overhead

low is absolutely a key to success in business (see Affiliate 20), a

cheap, bad breadth is analogously a key to failure.

□ Image. Your storefront is your window to the world. Accomplish abiding yours

represents the angel you appetite bodies to have, the cast you are trying

to create.Indeed, an ambagious breadth can be a abundant best for assertive businesses.

Opening in a redeveloping burghal area, for example, may acquiesce you to

benefit from tax breach or a beholden customer base. Generally, if you are selling

commonplace items (food, groceries, clothes, etc.), breadth is probably

more important to you. If you are affairs casework or specialized products, location

should be beneath of a concern.

There are abounding altered sorts of locations that may accept all of these

questions already answered, such as arcade centers. While a arcade center

or capital can be a abundant atom for abounding businesses, you charge counterbalance the benefits

against the aerial amount of accomplishing business in that location. Accomplish abiding you

will be able to accomplish a profit.

An administrator who is starting a accomplishment or broad business

will accept altered considerations. While such a business may be set up in a

more alien location, you appetite to be abiding that you are abutting abundant to town

that busline hubs and casework are aural adequately accessible access. Be sure

that the abode is benumbed for your blazon of business. Additionally accomplish abiding there is adequate

cell buzz advantage in the breadth and that you accept admission to added necessary

services. Added things you ability appetite to accede include:

• Does the architecture accept bathroom accessories and breach rooms?

• Can advisers and suppliers get there easily?

• Is there a aircraft and accepting area?

• Are there abundant buzz jacks and electrical outlets?

• Are there any ecology issues to consider?

• Does the ability accede with the Americans with Disabilities Act?

• Is there allowance to expand?

Is castigation activity to be a able office? You can hire amplitude in a professional

office architecture or go to an controlling suite. Controlling suites are small

office spaces in appointment barrio that individuals or baby companies can rent.

Typically, anniversary addressee has an alone appointment and shares the casework of the

executive suite’s agent and use of the suite’s collective appointment room,

copier, postage machine, and added appointment equipment. All you do is move in

and aggregate you charge to conduct business is already in place. Your company

is affirmed a able angel from the alpha because executive

suites are usually amid in high-profile appointment buildings. You additionally will accept a

receptionist to acknowledgment your company’s buzz professionally. All in all, it’s a

pretty acceptable deal.