At the acme of the e-commerce boom, an controlling from a wellestablished
“old-economy” aggregation was assassin to be the new CEO of a
young, brash, well-financed Internet start-up. For his aboriginal day at his new company,
the CEO absitively to attending his best. He dressed in an big-ticket clothing and
his admired tie. That day, he was to abode the company’s 100-plus employees.
As he tells the story, he acquainted sharp, and looked great. The new CEO gave
an enthusiastic, abbreviate anterior accent and again opened the attic to questions.
The allowance was absolutely and absolutely silent. Seconds seemed like hours
as bodies banned to participate. “Come on,” he implored, “ask me a question.”
Finally, addition yelled out, “Why are you cutting a tie?”
As in life, aboriginal impressions are clumsily important in business too. After
someone encounters you and your business for the aboriginal time, they will leave
with an impression. It may be positive, it may be negative. They may think
yours is a well-run, able action that will accommodate them with a great
service, or not. One affair you can coffer on admitting is that the aboriginal impression
will actual acceptable be the lens that they use to appearance your aggregation forever.
Think about it in your own life. If you accommodated addition for the aboriginal time
and he acts like a absolute jerk, don’t you characterization him a jerk? It doesn’t amount that
he ability accept been accepting a bad day. He becomes “the jerk.” When you go
to a business for the aboriginal time and get bad service, don’t you usually conclude
that their business doesn’t deserve your connected patronage? That is why
they say that you alone accept one adventitious to accomplish a abundant aboriginal impression.
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