Develop Your Company’s Logo
After you have decided on your company name and established its ownership through registration
with the county and/or your state, the next step is to design your logo – the graphic image that
you will use identify your business and distinguish it from the competition.
Your logo should be chosen before your business is launched on the market. It will become
increasingly important as your business matures. The right logo will help promote your business
in the market and will aid in attracting potential customers. Two examples of logos that have
become well-known over the years are McDonalds’ golden arches and Nike’s single swoosh.
Your logo should create a long-lasting impression on your customers and evoke feelings of trust
and reliability. Just this morning, a plumbing company’s van passed me on the freeway. The first
thing I noticed was the company logo. It was a graphic of a plumber cheerfully scrambling to fix
his customer’s problem. It wasn’t the name that attracted me. It was the logo!
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