Designing Your Logo

Designing Your Logo
A logo design should be eye catching and simple. The most important logo features are the shape
of the design and the balance of the colors used.
Simplicity is the key to an effective logo. It should not have overwhelming colors and details. If
you use lettering, it should be in a simple and easy-to-read font type. Remember that your logo
should attract and make a positive impact on your customers.
There are several alternative as to who will design your company logo.
• You can hire a graphic designer. If you decide to use a professional to
design your logo, it would be a good idea to ask to see samples of other logos
developed for previous customers. In the beginning, it will be necessary for
you to work together to decide on the components (shape, color, lettering) of
the logo. The designer needs to know what your business is all about and what
message you wish to convey to your customers. You will most likely be
provided with four or five design ideas to choose from. As the design
progresses, you will continue to proof changes until the logo has been refined
to your satisfaction.
• You may choose to design your own logo. This could work very well,
especially if you or one of your friends has artistic talent and a working
knowledge of graphics software such as CorelDraw or Adobe Illustrator. This
would give you unlimited creative freedom.
• You can opt to use logo design software. The best logo programs have a
friendly user interface and will help you to generate logos using predefined
designs combined with color and other choices. The disadvantage of using logo
software is that your logo may end up being similar to those of other
businesses.