Making the Final Decision

Making the Final Decision
I think you can now see that choosing your location requires that you consider the nature of your
business, who your customers are and how you will reach them, and how your choice will affect
your bottom line (profitability).
Some businesses require commercial locations and others are appropriately operated in out-of-the
way locations or as home-based businesses. Some will find their best option to be a physical
location enhanced by an online presence. Others will operate 100% online.
If your business grows or changes, you can always re-evaluate your location needs. The important
thing is to make the best choice you can for your initial location needs. That will help you to get
your company off the ground and headed in the right direction.
Note: You will find a Location Analysis Worksheet for your own use in Appendix II,
Blank Forms and Worksheets, page 183.