Tech Tip
Use Database Software:
Generate Customized Information and Lists
It is a common practice to set up database files using software such as Microsoft
Access, or any of a variety of applications offered today. Database software will
allow you to customize fields of information that can be accessed at the click of
a mouse, generating targeted mailing lists, sales information, demographics, etc.
You can also print mailing labels and customized letters.
With the search functions, you can narrow any list down to only those
customers who meet the requirements of your current focus. It is important
again to remember as you set up your database files and customize your fields,
that the output will only be as good as the input.
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