Start Branding Your Business:
Name, Logo, Business Card, Letterhead
Branding defines and focuses a company’s image. Branding is one of the most
important concepts in today’s business world.
Strong brands today are reinforced through a mix of advertising online and
offline, public relations strategies, sales incentives, and customer service efforts.
Consumer reaction defines the branding in the long run.
Where do you begin?
When your company is in the start-up phase, you can begin the branding process
by properly packaging your company’s image to be visually recognizable.
In this chapter, we will guide you through the following processes:
Naming your company to its best advantage
Developing an effective logo for your company
Designing your first business cards
Creating letterhead and envelopes
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