Create Letterhead and Envelopes

Create Letterhead and Envelopes
The last of the basics needed for initially branding your company is to design and print
your letterhead and envelopes. It is important when you communicate by mail for your company
to project professionalism. Even the smallest business will be well-served by having simple, welldesigned
stationary.
This is generally a fairly simple task. It generally utilizes your logo and your company name. In
addition, both the letterhead and envelope will have the company’s contact information including:
• Company address
• Telephone number
• Fax number
• Web site address
• Email address
Note: If your company is a corporation, the letterhead may contain additional
information, such as corporate officers, board members, etc. Generally these
are in small print on the left side of the letterhead.
As with business cards, I would suggest that you do not print letterhead and envelopes in large
quantities unless you are sure that all of the information will stay the same. You can buy good
quality paper and business envelopes (in whatever color and texture you choose) from your local
office supply store. Lay out your letterhead and envelopes in your word processor or a graphics
program. Your jet ink printer will provide for your needs without a heavy front-end investment.
Later on, if you decide that you want higher quality letterhead and envelopes in a larger quantity,
you can use a printer. The key is deciding which choice will serve your company better in terms
of budget, timing, and quality.
Summary
The purpose of this chapter has been to lead you through some of the key tasks that will begin the
branding process for your company – your name, you logo, your business cards, and your
letterhead and envelopes.
In the marketing chapter (Chapter 17), you will develop your marketing strategy and see how
everything you do in this chapter will contribute to defining and focusing your company’s image
and successfully selling your products and/or services into the marketplace.